5 facts about the Jaipur Literature Festival

If you are an art enthusiast, you cannot afford to miss the most sought after “literary” retreat held every year, The Jaipur Literature Festival in the pink city of India. The amalgamation of literary artworks with the cultural heritage of Jaipur represented by the famous Diggi Palace is incredible and like a dream come true for art-lovers from across the world. If you haven’t been to the Jaipur lit fest already, don’t sweat. There is always a start. However, make sure you book hotels in Jaipur in advance to avoid last minute hiccup.

During this time, the city is visited by renowned personalities, humanitarians, historians, politicians and business leaders– that you may have the opportunity to listen to shall unbelievably connect the “real” to the “art” through their imaginative abilities!

Historical Legacy

• With a decade behind it already, the coming year will mark the 11^th anniversary of the Jaipur Literature Festival (JLF) that serves to be a pleasure for those who have a taste for music, books, food and cinema.
• The renowned event was first inaugurated as a unique festival in the city in 2008.
• Earlier, the literary artworks were presented as one of the segments of the Jaipur Heritage International Festival which was organized by the now festival directors of JLF, Namita Gokhale and William Dalrymple.
• The first standalone event in 2008 had the capacity of 250-300 people only, hugely in contrast to last year when the event was attended by over 3,00,000 people across the world.

The organization behind it all

• Well, if you think that such a grand fest can be organized by a single hand/mind, that’s not the case!
• All credit goes to the efficient team of the organization Teamwork Arts which, in its initial years was popular as a Television show producer for popular serials like Tol mol ke bol.
• Teamwork Arts’ co-founder and Managing Director, Sanjoy Roy mentions that the organization aims to build the Brand India through the artworks that are the real symbols of our country.
• The festival brings together different varieties of art and Indian culture in the form of an amalgamation of food, music, art and books which are a rarity today.

Monetary gains vis-à-vis art endeavours

• One of the most amazing facts related to this grand event is that it creates tangible wealth along with being the most attractive retreat for literary enthusiasts across the world.
• The festival contributes up to Rs. 20 to 30 crore to the city’s economy every year.
• Considering the huge economic benefits that are created along with an opportunity for upcoming literary artists who get the exposure at this grand event, the event today holds a “priceless” tag in every literary mind.

 

British Library turns “Jaipur on Thames” this month

• Did you know that the Jaipur Literature Festival is holding its first international event in London on May 20 and 21^st, 2017?
• Excited, right? Yes, the British Library is being prepared in iconic traditional spaces so that the visitors get an aura of the event of India in London.
• This event will signify a 70 years of India-Britain cultural relations.
• The ZEEJLF@The British Library will showcase South Asia’s literary heritage, music, cinema, books and ideas in the context of the broader view on the relations between India and the Britain.

 

Personalities to adorn the ZEEJLF@ the British Library

• The 2-day event at the British Library has already been in the news for popular personalities like Oscar-winning British director Stephen Frears, Swapan Dasgupta, Shashi Tharoor, Shrabani Basu, Neel Madhav, Philip Norman, Tahmima Anam, Sarvat Hasin, Amit Chaudhuri, Kunal Basu, Amit Chaudhuri, Meera Syal, Prajwal Parajuly, Lila Azam Zanganeh and Anita Anand.
• With a list like this, the event is sure to be a hit among the locals and people across the world!

So, are you planning to attend it and be floored by the cultural heritage of London this time? If not, do not forget to do a visit Jaipur in the years to come as this can be a “once in a lifetime” experience you would not wish to miss! Make sure you book a hotel in Jaipur from Yatra at the most economic price point.